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SERVICE CONTRACTS &
EXTENDED WARRANTEES - Part One |
| by Wayne M. Krakau - Chicago Computer Guide, November 1997 |
| A service contract for hardware, software, or both, is a valuable
option, but one with more limits and potential real-world pitfalls than most would
surmise. For many years, I have sold service contracts, referred my clients to third-party
providers of service contracts, and, most frequently, worked on my clients behalf in
obtaining contracted services from vendors. I have found that they must be evaluated as
carefully as any other type of insurance product, since the life and health of your
computer system are at stake. |
| Hardware-only service contracts are the most common. They come in two
major flavors. The first is the base contract offered by the manufacturer of the hardware
while the second is offered by either dealers or third party firms. There is usually a
certain amount of service bundled directly with the hardware, and often, an optional
"enhanced" or "extended" warranty. These can include various
combinations of on-site and depot (carry-in) service. |
| An example is one manufacturer that bundles first-year on-site and
second-year depot service with its premium line of computers. (The low-end line gets a
two-year depot warranty.) For a little extra, you can upgrade to a two-year on-site
agreement. For more money, you can upgrade to a maximum of a three-year on-site agreement.
The dealer has the option of bundling one of the optional contracts with the computer. The
extended warranty options are so inexpensive, that, depending on the needs of my clients,
I often bundle the three-year on-site warranty with the computers. At other times, I
simply offer the extended warrantees as a separately listed option. |
| The major limit of this offer is that only parts supplied by the
original manufacturer are covered. If I add options to the computer, for instance, they
arent covered. Since the reign of the single-brand LAN ended (at least according to
the national press) somewhere around 1987, you have to either trust the individual
manufacturers of any added components, or you have to purchase an all-encompassing third
party service contract. Note that any third party contract should take into account any
overlapping manufacturers warranties when calculating fees. |
| Other manufacturers offer more extensive warranties, including some
with maximum response times. Examples could be twenty-four-hour, eight-hour, or even
four-hour maximum response times. Obviously, the shorter the guaranteed response time, the
more you pay. Also, very few manufacturers will cover more than just their own products. |
| Third party providers are much more flexible on brand coverage, but
they still have their limits. I have found them very reluctant to provide anything more
than extremely restricted coverage on RAID (Redundant Array of Independent Disks) systems
and high-capacity tape drives. Since most of the servers that I sell have both, and they
are mechanical devices (as opposed to purely electronic items like circuit boards), the
kind most likely to fail, the value of the service contract is limited. |
| Another limitation of time-sensitive service contracts is the
difference in interpretation of the average individual versus that of the contract
provider. For a four-hour on-site contract on a computer, most people think that a
computer expert with a wide array of diagnostic hardware and software and enough spare
parts to rebuild the computer from scratch will arrive on site four hours after the call
for help is begun. WRONG!!!!! Something like this might happen. You notice a problem and
call for help. After waiting on hold anywhere from a couple of minutes to over thirty, you
talk to a gatekeeper (a term Ive appropriated from multiple articles that Ive
read on abuses by Health Maintenance Organizations.). This person is essentially a
nontechnical or semi-technical call-screener whose job it is to confirm that you have a
valid contract, that the general description of the problem fits those specified in the
contract, that an authorized person (as defined by the contract - a common restriction) is
making the call, and that the person calling can recite all of the appropriate contract
and/or code numbers. |
| At this point, you may be asked who played Tom Cruises second
back-seater in Top Gun. (Answer: Tim Robbins of Shawshank Redemption fame.)
You may also have to come up with the names of the Seven Dwarfs (Ill let you figure
out this one.) - anything to prevent you from getting through to actual technicians.
Thats the gatekeepers real job. The gatekeeper may also try to convince you
that the specific problem is not covered under the contract because of mishandling on your
part, incorrectly configured or buggy software, or the malfunction or incompatibility of
non-covered hardware. A simplistic answer to your problems might also be offered. If you
tell the gatekeeper your computer is smoking, then you might be instructed to get your
computer to either use a patch or, at minimum, to switch to a filtered, low tar brand. |
| Once youve made it past the gatekeeper (after having twisted your
phone cord into knots in frustration), you are given an incident number and placed in a
queue waiting for a technician. (Heaven forbid you should forget the incident number! Then
you might have to start the whole process over, or at least wait fifteen minutes while
someone tries to cross-reference your company name in a poorly designed database.) Once
youve waited an additional two to thirty minutes (or more), you get to talk to the
technician. |
| The technician will usually have an encapsulated description of your
problem as interpreted by the gatekeeper. It may or may not be accurate - flip a coin. The
technician will then use his or her greater skill and experience to come up with new and
interesting ways to disqualify your service request on technical grounds - ones that the
gatekeeper (and possibly you) could never imagine. |
| You will be asked difficult technical questions about your
systems configuration. You will also be asked for intimate details about your
computer, such as the "rev" (revision number) of your motherboard. If you are
not a computer techie yourself, and have no computer specialist on staff, you might not be
able to answer these questions, so you will be ridiculed for your lack of technical
expertise, and possibly disqualified from receiving service for not supplying enough
details to the technician. At that point you may mention to the technician that you
purchased the contract specifically because of your own companys lack of in-house
technical staff. This response will usually be an accusation of having an uncooperative
attitude. |
| If you are technically skilled in computers, you will be asked to do
much of the diagnosis yourself. You will be expected to open the computer to find the
motherboard "rev" and other details. You will be asked to experiment with
swapping out various boards or changing switch and jumper settings - after hanging up, of
course. If you tell the technician that you dont have spare parts and cannot, as a
practical matter, shut down one of your working computers to get spare parts for
board-swapping experiments, you will be seen as uncooperative. If you explain that you
have the skills, dont have the time to experiment, and specifically purchased the
contract to avoid spending time fixing computers, you are again labeled uncooperative. |
| Once the technician has chosen the diagnosis, he or she will try to
just send the replacement parts to you and expect you to install them. After youve
wasted more time convincing the technician to honor the full service agreement by sending
a person to do this installation, the technician will actually start the process of
dispatching a person with the appropriate (you hope) parts and tools to your company. |
| Next month I will continue presenting this admittedly worst case
scenario and go on to cover software service contracts. Once I have covered the potential
pitfalls of service contracts, you will know what to avoid. |
| ©1997, Wayne M. Krakau |
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